Good going JC Penney. Here's their ad campaign announcing a new system to hit their stores. People apparently freaked out about it, but I just love it. It shakes the established system, setting grounds for a totally new look and feel.
With close to 2.5 million fans on facebook the ad campaign couldn't have been that bad.
catalog has lots of personality in the product descriptions and images. There's a flow and a theme throughout, and just makes me want to shop. Only thing is, I went to JPC.com to find out that the $15 argyle cardigan I wanted was out of stock. "Nooooooooo!"